Besides owning football clubs, there aren’t many obvious connections between Arsenal owner Stan Kroenke and Wrexham co-owner Rob Mac.

Stan Kroenke is worth in the region of £16.5bn. Arsenal make up about £4bn of that figure, depending on who you ask, while the LA Rams (NFL), Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids (MLS) and a sprawling real estate empire account for the remaining value.

Rob Mac, while certainly no pauper compared to you or me, does not exist in the same universe as the 76-year-old owner financially. There are no reliable reports of his net worth, but you’d likely have to add at least two zeroes to get from there to £16.5bn.

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He does, however, clearly have a good nose for investment and a cultural cachet that has proved enormously lucrative in football finance.

Photo by Araya Doheny/Variety via Getty Images

Alongside co-investor Ryan Reynolds, Mac – who until recently went by ‘McElhenney’ – has turned Wrexham into a global brand almost by brute force.

Their £2m takeover of Wrexham in 2020 and subsequent commercial strategy has been genius. Whatever your personal opinions about the Welsh side’s Hollywood approach, that much...