There are only a handful of footballers who will know what Alexander Isak is feeling. TV revenues have transformed the English game, making the Premier League the envy of domestic competitions around the world and allowing its club to spend like never before.

Indeed, the £3.19bn shelled out by top-flight teams this summer smashed the previous record of £2.46bn set in 2023.

But it is still rare for the British transfer record for an individual transfer record to be broken, which is what Liverpool did on deadline day when they signed Isak in a blockbusting £125m deal from Newcastle United.

Indeed, it was only the 12th time in the past 30 years that it has happened. However, the rise in the record fee set has been incredible.

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