Keevins has written a lot of abysmal things over the years. Regular readers of this blog know exactly what I think of this pitiful man and his apparent anti-Celtic agenda. Some of those things have been entertaining, but not for the reasons he’d have wanted. Some of them have been provocative. A fair number of them have been nonsense.

This latest column falls firmly into that last category.

Let’s start with the centrepiece of it. The anecdote. The “friend whose identity I’ll keep to myself” who claims that Jens Berthel Askou, in conversation, absent-mindedly referred to Celtic as “we.” That is the hook.

That is what we are apparently supposed to take seriously.

No name. No context and of course no verification.

Just a vague, unverifiable claim dropped into the public domain and presented as if it carries any weight whatsoever. It doesn’t, and that is the first thing that needs to be said about it.

The second is that this should never have been printed.

Because what does it actually do? It does not inform or analyse. It does not offer insight into the way Motherwell play, the way Askou sets his team up, or the job he...