Aston Villa will host their first Saturday 3pm kick-off in over a year this weekend against Leeds United, but their pricing strategy for the fixture has sparked outrage among some supporters.

Despite Leeds being a newly-promoted team, Villa placed this match in Category 3, the club's most expensive Premier League fixture band, which will also hold the so-called ‘big six’ clubs each season.

Over the summer, Villa announced updates to their ticketing policy for the season, including a new categorisation system. The club said the system was designed to make access to games fairer and more accessible.

There are two categories for league matches. Category 3 fixtures are described as involving “top Premier League teams and key fixture dates,” while Category 4 covers the “remaining Premier League teams and fixture dates.”

Villa clearly view the club’s first Saturday 3pm kick-off in over a year as a “key fixture date,” with their decision based primarily on pre-sale data.

For Category 3 matches, adult ticket prices range from £92 in the 1888 Seats to £58 in Zone 4. Prices in...