Dan Lightfoot/The Greyhound

Ipswich Town beat Norwich City 3-1 in the East Anglian derby

A bar owner revealed his venue was close to selling out of beer after Ipswich Town beat Norwich City in the East Anglian derby.

Nearly 30,000 fans packed into Portman Road for The Tractor Boys' 3-1 win over their bitter rivals with venues in the town reporting strong trade before and after the Championship battle.

It was the first time in 16 years that Town, who were relegated to the Championship last season, had beaten The Canaries.

Bradley Tai, owner of Curve on Princes Street, said they had seen pints being pulled at a similar level to the day when Ipswich were promoted to the Premiership.

Bradley Tai/Curve

Curve bar close to Portman Road was packed with fans inside and out

"The overarching feeling was happiness, jubilance and the atmosphere was euphoric," he explained.

"We tripled our usual football match day stock order and even that was close to selling out.

"Four o'clock hit and I was getting a bit nervous because I was looking in the cellar thinking, the kegs are...