By ALAN HENDRY

Published: 18:10, 30 March 2026 | Updated: 18:13, 30 March 2026

The unofficial rebranding of their 116-year-old club was wearing thin for Ayr United supporters long before they lost patience and faith in their manager.

Scott Brown’s Ayr United this, Scott Brown’s Ayr United that... this is what happens when a smaller club gets involved with an Old Firm icon.

Ayr chairman David Smith would have been hoping that Brown would bring to Somerset Park a bit of the grit, talent and star dust that made the Celtic legend one of the most decorated players of the modern era. His assistant, former Rangers defender Steven Whittaker, was also no stranger to a bit of silverware.

Brown wanted to cut and paste the winning mentality and attitude that helped him win 22 trophies with Celtic and instil it in players at the Championship level.

That was the theory. But how did it play out?

Brown’s first full season was promising with the Honest Men keeping pace at the top before eventually finishing third behind league winners Falkirk and Livingston.

Despite...