Following an extensive global search, Blank Family of Businesses Owner and Chairman Arthur M. Blank has named Mauricio Culebro President of Soccer, AMB Sports and Entertainment (AMBSE). Culebro will oversee all aspects of Atlanta United and NWSL Atlanta 2028 and will report directly to AMBSE CEO Rich McKay.

With more than 22 years of leadership experience across elite club and federation environments, Culebro is a seasoned sports industry executive, rising from an intern to becoming president of two major professional football clubs and Chief Operating Officer of the Mexican Football Federation.

Most recently, Culebro served as president of Tigres UANL overseeing sporting and business operations across the club’s men’s and women’s programs for the past five years. During his tenure, Tigres UANL won LIGA MX, Campeón de Campeones and Campeones Cup titles and four LIGA MX Femenil titles and three Campeón de Campeones Femenil titles, consistently finished in the top five of both leagues, doubled commercial revenue and strengthened their club’s position as one of Mexico’s top historic clubs.

“This is an exciting day as we welcome Mauricio to Atlanta and our family of businesses,” said Blank. “As we progressed through the...