Everton’s new president of business operations Andrew Middleton has outlined his role trying to expand commercial growth while revealing that the club is exploring the possibility of utilising the hydraulic tower on the site of Hill Dickinson Stadium.

Middleton, who joined the Blues in January, has addressed a number of topics in a first-person piece that will appear in the matchday programme for the game against Manchester United on Monday.

Those topics include: Why financial regulations mean revenue generation is fundamental to on-pitch success; the Friedkin Group's commitment to reinvesting commercial revenues into football operations; the commercial platform offered by Hill Dickinson Stadium; plans for the new ground next season, including enhancements to fan experiences in Budweiser Plaza and Club View; exploration of further stadium utilisation, including the hydraulic tower, and ongoing Everton branding of the stadium.

He writes...

"I am really proud to have joined this great club at the turn of the year as President of Business Operations...