Arsenal’s commercial department are in the final throes of a three-year plan to double revenue from secondary sponsorship, TBR Football can exclusively reveal.

The Gunners’ commercial income – that is cash generated through sponsorship, retail and events – reached a club-record £218m in the last financial year, buoyed by the renaissance on the pitch inspired by Mikel Arteta. The next set of accounts, due in the spring, are expected to break the £250m barrier.

The club’s biggest deals are with Emirates (front-of-shirt, training kit, stadium naming rights), Adidas (technical partner), Visit Rwanda (shirt sleeve) and Sobha Realty (training ground naming rights), who are all principal partners.

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The Emirates partnership yields around £50-60m annually and the Adidas deal upwards of £75m, with those figures scaling up or down based on sporting performance and commercial targets.

Photo by HENRY NICHOLLS/AFP via Getty Images

TBR Football is told that the deal with Visit Rwanda, which is up for renewal at the end of the season and subject to heavy scrutiny due to the East African nation’s alleged arming of insurgents in the neighbouring Democratic Republic of Congo, is worth £9m annually, slightly less than the £10m...