FRISCO, Texas (Oct. 29, 2025) - FC Dallas and Toyota today announced a multi-year renewal of Toyota’s presenting sponsorship and naming-rights agreement for Toyota Stadium and Toyota Soccer Center in Frisco, extending one of Major League Soccer’s longest and most successful partnerships.

Originally opened in 2005, Toyota Stadium has become synonymous with soccer and major events in North Texas, hosting FC Dallas home matches, NCAA and high school football, concerts, and international competitions. The renewed agreement arrives as the venue undergoes a $182 million modernization that will elevate the fan experience and ensure Toyota Stadium remains a premier sports and entertainment destination for decades to come.

“We’re thrilled to extend our long-term relationship with Gulf States Toyota and Toyota Motor North America” said Dan Hunt, President of FC Dallas. “Toyota has been an incredible partner, and we’re proud to continue aligning our brands as we move forward into the next chapter of Toyota Stadium. We share a deep passion for what we do, and we’re grateful to have Toyota by our side as we continue growing the game of soccer in the United States.”

Since partnering in 2013, Toyota and FC Dallas...