Published: 12:29, 22 October 2025 | Updated: 12:29, 22 October 2025

Arsenal have launched a new strategy to improve the atmosphere at the Emirates, in a move set to encourage prawn sandwich brigade supporters to cheer on the team.

During Tuesday's Champions League clash against Atletico Madrid, Gunners fans were unable to watch the second half on television screens in the concourse areas at the Emirates.

Instead, a message on the TV screens read: 'We won't be showing the second half of tonight's match live on screen.

'Every supporter has a role to play. Please head to your seat to watch the game to help create an unforgettable atmosphere.' 

And the bold move ultimately paid off, as Mikel Arteta's side were romped to a convincing 4-0 victory over the Spanish giants.

At half-time, before Arsenal displayed the message to supporters, Diego Simeone's side had frustrated the Gunners' attack by keeping them at bay, heading in goalless.

Arsenal have launched a new strategy in an effort to improve the atmosphere at the Emirates

During...