Football finance expert Kieran Maguire believes that Arsenal are taking inspiration from Tottenham Hotspur after the Lilywhites ‘stole a march’ on their North London rivals in a key aspect.

While Tottenham Hotspur may not have had as much success on the pitch as their fans would have hoped for over the last two decades, they are outperforming many of their rivals off the pitch.

In fact, according to some estimates, Spurs are considered the second most valuable Premier League club, valued at over £3 billion.

Some experts have suggested that ENIC may feel that Tottenham are undervalued by the market, which is why they have no intention to sell the club at the moment.

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A huge reason for Tottenham being so attractive to many investors is down to the revenue-earning potential of the club’s stadium.

Kieran Maguire has now said that Arsenal’s proposal to expand the Emirates Stadium is done with the intention of catching up to their North London rivals.

Maguire told Football Insider: “Arsenal are conscious that they are in a competitive market, but Spurs have certainly stolen a march on them in terms of the commercialisation of White Hart Lane, if that’s what it should be called.

“And therefore, if all...